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  • jongroom4

Here's to ideas

Too often when budgets are tight, the things that get cut are the ideas. And so, instead of creating something thoughtful, fun, interesting, or engaging, brands just end up executing. A shot of some people enjoying their product will keep the social media feed ticking over, but it's not going to inspire your consumers to give you a go.

Here's to ideas. They're worth keeping.

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