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jongroom4
- May 18, 2021
- 1 min
Here's to ideas
Too often when budgets are tight, the things that get cut are the ideas. And so, instead of creating something thoughtful, fun,...
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jongroom4
- Apr 27, 2021
- 3 min
If you are a Marketer in 2021, you’re a broadcaster with a bigger audience than anyone in history
Ever. Everever. Julius Caesar? Not even close. The global population in 44BC was less than 300 Million, and most of them had never even...
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jongroom4
- Apr 20, 2021
- 4 min
The next 6 weeks may decide how well your business does in 2021. Here’s what you can do about it.
1008 hours is 42 days is 6 weeks… is 2 paydays… Over the last 12 months we’ve all had to change our buying habits. There have been...
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jongroom4
- Apr 11, 2021
- 1 min
#THISMACHINEBREATHES
We're an island of creative makers. Hungry to work. Now more than ever. Like, comment, share. Let's work together. #ThisMachineBreathes...
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jongroom4
- Apr 11, 2021
- 3 min
Our new spot for Pentesec
When it comes to creative, whilst some products and services immediately lend themselves to a visual language, others are more difficult....
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jongroom4
- Apr 11, 2021
- 4 min
Of social media and ostriches
Asymmetric Consumer Engagement There is definitely a feeling of “it won’t happen to us” in the advertising market. I am talking about...
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jongroom4
- Apr 11, 2021
- 4 min
Advertising and you – Part 1 of 4
We all have the same problem – how to engage with our target market It’s not new. Advertising is known to date back at least as far as...
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jongroom4
- Apr 11, 2021
- 6 min
Advertising and you – Part 2 of 4
What, Why and The Boomerang Curve? As we have seen, in its “golden age”, advertising was a significant part of popular culture, far more...
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jongroom4
- Apr 11, 2021
- 6 min
Advertising and you – Part 3 of 4
OK so what can we do about it? It’s a Big Question It’s very easy to look back and analyse. The opinions voiced in my last two articles...
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jongroom4
- Apr 11, 2021
- 3 min
Advertising and you – Part 4 of 4
Where are we going wrong? It’s easy to criticise Let’s face it, we all do it and we all do it quite a lot of the time. We all sit in our...
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jongroom4
- Apr 11, 2021
- 3 min
What’s it all about?
Asymmetric Consumer Engagement Well done, you made it to Article 6 and there will be no more boomerangs. This need not be the end of...
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jongroom4
- Apr 11, 2021
- 4 min
So, show me how to do it then…
Taking creative thoughts to the strategy What to do when the Boomerang comes back Drop it. OK maybe that’s a tad extreme. There is merit...
3 views0 comments
jongroom4
- Apr 11, 2021
- 3 min
The Ad industry f*cked up.
About a decade ago, the industry had a good think about what it was for and made a decision. It decided that numbers mattered more than...
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