woolroom - Queen's Award Film 2021
We've been working with woolroom since 2016 on everything from their brand, logo, strapline, brand guidelines, adverts, brand films, OOH, print social and even their packaging. So we were delighted to see that their hard work to expand not only in the UK but to new territories including Iceland and the United States had been recognised.
When they were awarded the Queen's Award for Enterprise: International Trade, they asked Strawman to make an emotive film that would help them tell the world their good news.
"We engaged with Strawman on a video to announce our first Queen’s Award for Enterprise.
Due to the nature of the award, we needed this video to be turned around in just a couple of days.
They came up with the concept, and managed to turn it around within a 48 hour period – and this included the opportunity for a round of feedback too.
Head of Digital
3 different formats
We created three different formats of the film to ensure that they worked on as many social platforms as possible.