3 days. 21 hours. 6 Coffees.
Health & safety simplified.
Objective
We were approached by Nebosh to help create their new 3 day health and safety product. It was new, it needed a name, and had to target a whole new audience within its market.
Idea
Bavaria is unique in the world of global brewers - it is still 100% independent and family owned. We combined this truth with the idea that you can enjoy a 0.0% beer and still go and do something amazing.
Impact
The launch of the rebrand has been successful at raising brand and product awareness in the UK. Globally we are beginning roll-out to new and established markets.
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