COnSUMER
REACH
The campaign reached over 230,000
targeted consumers over 5 months of experiential sampling.
EXPERIENTIAL EVENTS
We covered 12 different events over the summer campaign. Sampling at Train stations, music festivals and food shows.
BRAND ADVOCATES
100% of the audience we engaged with said they were likely to tell their friends about the Bavaria brand and our 0.0% product.
PURCHASE INTENT
83% of the audience said they would consider purchasing the product after sampling.