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COnSUMER
REACH

The campaign reached over 230,000 
targeted consumers over 5 months of experiential sampling. 

EXPERIENTIAL EVENTS

We covered 12 different events over the summer campaign. Sampling at Train stations, music festivals and food shows.

BRAND ADVOCATES

100% of the audience we engaged with said they were likely to tell their friends about the Bavaria brand and our 0.0% product. 

PURCHASE INTENT

83% of the audience  said they would consider purchasing the product after sampling.

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