Sustainable Luxury
Naturally it's wool
Objective
Woolroom have spent years creating a line of high end natural bedding, mattresses and homeware. Our job was to make the brand ethos and identity reflect the beauty of the product.
Idea
The Woolroom ethos is one of simplicity, luxury and sustainability. But most of all, it is about the feeling you get when surrounded by comfort and security. SO we created the new strapline "This is what happy feels like."
Impact
The new art style lifted the brand, creating interest amongst influencers and pushing traffic through social channels. We had a the right product, and now we were reaching the right audience. Those who love natural, beautiful and sustainable luxuries that don't have a huge impact on the environment.
INCREASED
FOLLOwING
1206% increase on social media following within the first month.
Print media
25 Pieces of secured media across major national publications.
BRAND EXPOSURE
Over 190K views of the brand video online.
