WHAT HAPPY FEELS LIKE

Woolroom manufacture luxury, sustainable beds, bedding and homewares. However, their brand positioning was focused on medical need (benefits of wool for night sweats etc.). We worked with their team to create a new brand that made their beautiful products appeal to a new, aspirational audience. We wanted the brand to engage through desire, not simply need.  

Service

Brand Identity

Product Name

Brand Toolkit

Visual Identity

Product Brand Film

Brand Launch Campaign

Client

Woolroom

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We simplified their logo, and created a new strapline "This is what happy feels like" - designed to appeal to a younger, aspirational consumer. 

We then worked on a complete brand overhaul; reworking everything from shopfronts to brand books, swing tickets to brochures and social campaigns.  

campaign

overview

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Launch Creative

Brand film

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