WHAT HAPPY FEELS LIKE
Woolroom manufacture luxury, sustainable beds, bedding and homewares. However, their brand positioning was focused on medical need (benefits of wool for night sweats etc.). We worked with their team to create a new brand that made their beautiful products appeal to a new, aspirational audience. We wanted the brand to engage through desire, not simply need.
Product Brand Film
Brand Launch Campaign
We simplified their logo, and created a new strapline "This is what happy feels like" - designed to appeal to a younger, aspirational consumer.
We then worked on a complete brand overhaul; reworking everything from shopfronts to brand books, swing tickets to brochures and social campaigns.