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Sustainable Luxury

Naturally it's wool

Objective

Woolroom have spent years creating a line of high end natural bedding, mattresses and homeware. Our job was to make the brand ethos and identity reflect the beauty of the product.  

Idea

The Woolroom ethos is one of simplicity, luxury and sustainability. But most of all, it is about the feeling you get when surrounded by comfort and security. SO we created the new strapline "This is what happy feels like."

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Impact

The new art style lifted the brand, creating interest amongst influencers and pushing traffic through social channels. We had a the right product, and now we were reaching the right audience. Those who love natural, beautiful and sustainable luxuries that don't have a huge impact on the environment. 

INCREASED
FOLLOwING

1206% increase on social media following within the first month.

Print media

25 Pieces of secured media across major national publications.

BRAND EXPOSURE

Over 190K views of the brand video online.

THE COLLECTION

The Swaledale

The Suffolk

The Oxford

The Herdwick

The Exmoor

The Dorset

The Cotswold

The Cheviot

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ENCORE!

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