MY FACE IS MY PASSPORT
Shayype is tech start-up company that has deep concerns about the use of biometrics in security. They have created an innovative solution that provides top level security, without having to use fingerprint/facial recognition software.
To communicate the benefits of Shayype, it was important that we didn't rely on the audience have in-depth prior knowledge of online security systems.
Rather than use the technical benefits, we concentrated on the potential pitfalls of not embracing the Shayype approach. If biometrics become your ID, what happens when the databases containing that information are compromised?