OFF YOU TOGGLE
Montgomery have been making Duffel coats for more than 100 years, and are renowned in the country for style, quality and value. We were tasked with bringing the Duffel coat to a whole new audience. The Dutch.
We wanted to bring this British classic to life for a new, Dutch audience. However, in the post-brexit world, there was a danger that anything too 'British' may be viewed in an unfavourable light.
To avoid unpleasant associations, we went for a retro approach, evoking imagery of classic 60s and 70s spy tv dramas (The Avengers, Department S). The end result was kooky, but cool.