PERFECTLY PRESENTED PILSNER.
Pint glass design.
To launch Bavaria on-trade in the UK, we wanted to test a new identity and pint glass design. The existing branding was old fashioned and looked sub-premium - we needed the branding to work harder for a modern audience.
This process was one of simplification. Of removing legacy colours and furniture and giving the whole branding and look and feel a fresh, open identity.
The glasses themselves carried some of the brand story - with limited media spend, every single part of the brand must be doing a job of work.