IMG_4921.jpg

PERFECTLY PRESENTED PILSNER.

Pint glass design. 

Objective

To launch Bavaria on-trade in the UK, we wanted to test a new identity and pint glass design. The existing branding was old fashioned and looked sub-premium - we needed the branding to work harder for a modern audience. 

IMG_4919.jpg
bav-rebrand-1.jpg

Idea

This process was one of simplification. Of removing legacy colours and furniture and giving the whole branding and look and feel a fresh, open identity.

The glasses themselves carried some of the brand story - with limited media spend, every single part of the brand must be doing a job of work. 

bav_pint-glass-gif-opt.gif
bv-rebrand-2.jpg

Copyright © Strawman Creative Ltd 2019.
All Rights Reserved.  

ENCORE!

Want to know more? Give us a call if you want to understand more about who we are and what we can do for you and your brand.