THIS IS WHAT LUXURY LOOKS LIKE.
A perfect night's sleep starts with perfect packaging.
Woolroom asked us to design new packaging, swing tickets, labels, and range identities for their products. We did this by embracing the natural side of the brand, linking it back to the breeds of native sheep whose wool goes into these luxurious products.
The Woolroom ethos is one of simplicity, luxury and sustainability. We wanted the packaging and naming conventions to reflect this. Simple, elegant, naming conventions, less detail, more reasons to believe.