THE ART OF GREAT ICE CREAM.
Launching Italian gelato to the USA.
To create a packaging range for a beautiful artisanal Italian gelato brand to be launched exclusively in the United Sates - complying with the US FDA rules and regulations.
We wanted to bring some of the simplicity and sophistication of classic Italian inspired cinema to the brand. To bring La Dolce Vita to life in a tempting visual shorthand. The copy cues were as descriptive as possible to ensure that the audience could already taste the flavours before purchase.