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THE ART OF GREAT ICE CREAM.

Launching Italian gelato to the USA.

Objective

To create a packaging range for a beautiful artisanal Italian gelato brand to be launched exclusively in the United Sates - complying with the US FDA rules and regulations. 

Gelarto_creme-caramel-1pint_label_v9-01.

Idea

We wanted to bring some of the simplicity and sophistication of classic Italian inspired cinema to the brand. To bring La Dolce Vita to life  in a tempting visual shorthand. The copy cues were as descriptive as possible to ensure that the audience could already taste the flavours before purchase. 

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