WELCOME TO MANCHESTER
Bavaria have been a constant on supermarket shelves in the UK for the last twenty years. But they wanted to grow their base. We worked with them to test the waters by bringing this well loved Dutch beer into the on-trade. We began by taking it to Manchester with a through-the-line campaign of films, radio, print, digital and social.
Tap Badge Design
Because Bavaria si still a 100% family owned, independent brewing group, we wanted to give the audience a flavour of how important each and every pint of beer is the Swinkels family.
That's why we created "The Journey", showing the lengths they go to so that the drink the arrives on the bar is in perfect condition.