BE ORIGINAL. BE FRESH.
Bavaria is one of the world's largest independent brewing groups. They created the first 0.0% beer in 1978, and as the sector has grown more competitive, they asked us to give the brand a refreshed identity, and tone for a global relaunch. We wanted to emphasise the benefits of 0.0% alcohol, without creating a health message - to appeal to a younger demograohic who are already cutting down alcohol consumption.
Product Brand Film
Brand Launch Campaign
Royal Swinkels Family Brewers.
As we were talking to more than 120 territories globally, we needed the creative to be as flexible as possible. We wanted to make the imagery refreshing, without being specific to one location.
The line "Whatever you do, make it unforgettable", highlighted the product benefit of zero alcohol with a universal truth, thus avoiding problems with local translations and cultural issues.